Digital Camera Production is dropping
proMuser’s Global Digital Camera Report shows that total digital camera production is dropping steadily and for January 2017 it has been less than half the most recent high-point in October 2014. One of the market’s main problems: a lack of innovation. Canon released its professional EOS 5D Mk IV in September 2016. The camera is an excellent piece of technology, but Canon had not changed enough from the previous model to encourage customers to upgrade.
Camera reviewer Ken Rockwell about Canon’s 5D Mk IV release: « … Canon didn’t need to; it already has [most features] covered in the 5D Mk III. The 5D series sells very few cameras compared to Canon’s [consumer level] DSLRs, so we ought to be glad that Canon actively develops new models that don’t do much for profits (and eat into sales of other Canon cameras), … »


